Shumin Dai has a diverse work experience in the field of user acquisition and growth strategy within the gaming industry.
Starting in 2013, Dai worked as an Assistant of International Product Manager at Ubisoft for a brief period. This role involved supporting the product manager and assisting with international operations.
From 2013 to 2014, Dai served as a Market Access Consultant at SAI Strategy Analysis International, where they focused on market analysis and providing recommendations for market entry strategies.
In 2015, Dai worked as a User Acquisition specialist at Oh BiBi, where their responsibilities included acquiring users for mobile apps.
From 2016 to 2017, Dai returned to Ubisoft as a User Acquisition Specialist. In this role, they collaborated with international studios and were responsible for setting up performance trackers, monitoring campaign achievements, optimizing campaign KPIs, and analyzing player profiles.
In 2018, Dai joined Voodoo as part of the Growth User Acquisition & Monetization team for hyper-casual games. They worked in this role until 2020, where they contributed to the growth strategy, implemented user acquisition plans, and monitored monetization efforts.
From 2020 to 2022, Dai transitioned to the role of Senior Growth User Acquisition, Casual Gaming at Voodoo. In this position, they were responsible for the growth of multiple hit games, managed a substantial growth budget, oversaw the migration of the company-wide MMP, and collaborated with stakeholders to validate product side AB tests.
Most recently, Dai has been working as the Growth User Acquisition Team Lead at Voodoo since May 2022. They lead a senior team, oversee execution on side projects, collaborate with the tool team for continuous improvement, and advise on M&A projects' growth strategies.
Overall, Shumin Dai's work experience demonstrates a strong background in user acquisition, growth strategy, and data analysis within the mobile gaming industry.
Shumin Dai has pursued various educational opportunities in their academic history. They obtained a Certificate of Leadership Principles from Harvard Business School Online. Additionally, Shumin Dai was a visiting student at Trinity College Dublin, where they focused on their studies without completing a specific degree. They furthered their education by completing a Master of Science (Master Grande Ecole) program in Marketing at NEOMA Business School. They also hold an Engineer's Degree from Donghua University.
Links
Sign up to view 0 direct reports
Get started