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Melissa Centurio Lopes is an experienced marketing professional specializing in demand generation and integrated marketing strategies. Currently serving as AVP of Demand Generation at RingCentral, Melissa leads a team focused on various channels to support enterprise and SMB growth, while managing the demand generation budget. Prior roles include Senior Director of Global Demand Generation at Collibra, where Melissa executed innovative marketing campaigns and managed team operations, and Senior Director of Global Demand Center at SAP Ariba, leading large teams in campaign management and performance measurement. With a strong foundation in digital marketing gained through positions at MRP and Oracle, Melissa has a proven track record of implementing successful marketing initiatives and strategies across global markets. Additionally, Melissa holds a Master's in International Management and a bachelor's degree in International Relations and Marketing.