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Maricarmen Takahashi currently serves as Creative Concept Director and MarCom Project Lead at Volvo Cars since March 2022. Previously, Maricarmen held various marketing roles at The Absolut Company from August 2016 to March 2022, including Senior Business Acceleration Manager and Marketing Manager for Global Travel Retail, where efforts focused on driving sustainable performance in key markets and aligning global strategies. Prior experience includes positions at Pernod Ricard, where Maricarmen designed brand strategies for luxury spirits in travel retail, and roles in sales and marketing at companies such as Russell Hobbs, Whyte & Mackay, Ria Financial, and Carnival Cruise Line. Maricarmen holds a Bachelor of Business Administration degree in Finance from Florida Atlantic University.