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Barbara Sayous is an experienced marketing and brand management professional with a focus on strategic development and operational leadership. Currently serving as Directrice marque at Forestier Sellier since September 2016, Barbara oversees commercial responsibilities, marketing strategy, and product development, alongside a role as Marketing Director at VOLTAIRE GROUP, managing brand awareness and project executions. Additional experience includes serving as Directrice opérationnelle at Equisense, with a strong emphasis on budget management and business development, and engaging in various roles that highlight expertise in communication, event logistics, and market expansion strategies. Barbara holds advanced degrees in Marketing and Communication, demonstrating a robust educational foundation in the field.