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Guido Betti is a seasoned professional in the sports industry with extensive experience in business strategy, media rights, and sponsorship activation. Currently serving as Chief Business Officer at Volleyball World since March 2021, Guido previously held various leadership roles at Fédération Internationale de Volleyball (FIVB) from October 2007 to March 2021, including Business Strategy & Media Rights Director and TV & Marketing Director. Earlier in the career, Guido co-founded Playground Italia, providing consultancy services for sports federations and organizations. Guido also had impactful roles at Telecom Italia and WIND Mobile, focusing on sports sponsorship activations. A former professional volleyball player, Guido won multiple championships and medals during a distinguished athletic career, including European Championship honors with the Italian National Team. Education was completed at Università degli Studi di Modena e Reggio Emilia and Liceo Scientifico Formiggini Sassuolo.