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Dr. Bita Daryan currently serves as the Director of Global Brand Strategy, Customer Insights & Internationalization at AUDI AG since April 2024. Prior to this role, Dr. Daryan has held various leadership positions at Volkswagen AG since June 2015, including Lead Future Heads Network, Lead Strategic Foresight, Lead Strategic Business Portfolio, Head of Group Innovation Strategy, and Group Research Strategy & Ecosystem. Dr. Daryan's academic background includes a PhD in Futures Research, a Master's in Futures Research, and a Bachelor's in Philosophy & History of Arts, all obtained from Freie Universität Berlin between 2008 and 2018.