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Lara Rivero Carrasco is currently the Responsable de Marketing Local at Volkswagen Group Retail Spain since May 2023. Prior to this role, Lara served as Key Account Manager at Serviceplan Grupo España from July 2021 to May 2023 and worked as an Ejecutiva de cuentas at Wunderman Thompson España from December 2018 to July 2021. Lara's career began as an Ejecutiva de cuentas trainee at SCPF for a brief period in 2019. Lara holds a Curso de Ejecutivo de Cuentas from The Atomic Garden, Escuela de Publicidad y Comunicación (2018-2019) and possesses dual degrees in Marketing e investigación de mercados and Publicidad y relaciones públicas from Universidad de Cádiz (2013-2018).