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Bernat Luna i Rovira is a seasoned marketing professional with extensive experience in digital and strategic marketing roles. Currently serving as the Senior Director of Marketing at Volkswagen Group Retail España since October 2013, Bernat oversees the marketing management strategy for Spain, including marketing plans and budgeting. Prior to this, Bernat held the position of Digital Marketing Manager at Grupo Planeta, where focus was on guiding global e-marketing initiatives for the Education business units. Bernat also developed the digital marketing area at DiR Corporate, leading a team to define and implement internet strategies. Earlier career positions include Marketing Manager at INSA and Product Manager at AXA. Bernat's educational background includes multiple degrees from institutions such as IESE Business School and Universitat de Barcelona, emphasizing marketing, digital marketing, and corporate communications.