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Zakaria El Khalifa is an experienced digital leader currently serving as the Head of Communication & CRM Aftersales at Volkswagen Group France since July 2022, focusing on strategic digital initiatives and team empowerment. Previously, Zakaria held various roles at Volkswagen France, including Digital & CRM Manager and Product Manager, where strategic vision and optimization of digital platforms and content were key responsibilities. With additional experience as a Consultant Digital at Capgemini Engineering and a Digital Project Manager at ORKYN', Zakaria has successfully driven digital transformations and improved web strategies across multiple industries. Zakaria holds a Master’s degree in Web Project Management and Digital Strategy from OMNES Education, alongside a Bachelor's in Web Marketing and E-commerce.