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Guillaume Casbonne is an experienced digital marketing and CRM professional currently serving as Chef de Service Ventes Directes et Digitales at Volkswagen Group France since July 2018, where responsibilities include coordinating digital activities and CRM for the Volkswagen Véhicules Utilitaires brand. Prior to this, Guillaume held various roles such as Digital/CRM Project Manager and Social Media Manager for ALES GROUPE, focusing on international acquisition and retention strategies, and also worked as a Consultant at DataOnDemand for a brief period. Guillaume's earlier experience includes positions at Apple Retail, SELLBYTEL Spain, and Bulleprivée.com, encompassing technical support, community management, and content creation. Educational qualifications include a degree in SPCom Digital from Sup de Pub and a Master's in Multimedia Project Management from L'Ecole Multimédia.