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Meriem Lahssen is an experienced professional in customer experience and marketing, currently serving as Customer Experience Manager at Volkswagen France since September 2022. Prior to this role, Meriem held the position of Communication & Media Manager at Audi France, where responsibilities included implementing communication plans, managing advertising campaigns, and overseeing budget allocation. Meriem's career began with Volkswagen Group France, advancing from Chef de projet to Responsable Marketing Digital, CRM & Media Online, focusing on digital marketing strategy and performance measurement. Additional experience includes project consulting at Altran and brand assistance at Renault, complemented by a Master’s degree in International Trade from Université Paris-Sorbonne.