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Patricia Santos is the CEO and founder of Volition Beauty, a pioneering crowdsourced beauty brand. Patricia also serves as the CEO of Creator Brands, a company that supports creator-led beauty brands. As an Operating Partner at Verity Venture Partners, Patricia brings a wealth of experience in business development and market expansion. With a background in investment banking and a strong educational foundation from Harvard University, Patricia has made significant contributions in the personal care, retail, and wellness industries throughout their career.