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Barbara Desmarest has had a long and varied career in the business world. Barbara began their career in 1994 as a Project Leader for The Boston Consulting Group, where they were responsible for developing and implementing solutions to strategic, operational, and organizational corporate issues. In 1999, they moved to Champagne Laurent-Perrier as VP Marketing. In 2003, they became the Marketing Director for Petit Bateau, where they were in charge of strategic marketing, retail marketing, and e-commerce. In 2008, they joined Orchestra-Prémaman as Brand Director, where they were responsible for conceiving and deploying the new Orchestra shop concept, setting up the Club Orchestra loyalty program, and managing the CRM database. Finally, in 2016, they joined VOGO as VP Fan Solutions, Marketing & Communication, and VP Sales Europe & Business Development, where they were responsible for deploying VOGO SPORT video Live & Replay solutions throughout Europe and enhancing the audience experience.

Barbara Desmarest completed their MBA at INSEAD in 1997. Prior to that, they obtained an Agrégation en sciences commerciales et économiques from the Université libre de Bruxelles in 1994. Barbara also attended the Solvay Brussels School of Economics and Management from 1989 to 1994, where they majored in Finance.