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Machteld Papegaaij is a seasoned professional with a diverse background in marketing and fundraising, currently serving as Senior Projectleider CRM and online e-mail marketing specialist at Vogelbescherming Nederland since April 2013. With expertise spanning over two decades, Machteld has held various roles, including e-mail marketing specialist at Diabetes Fonds and project manager for marketing at Stichting Allegoeds, where significant growth in customer engagement was achieved. Previous experience includes positions in donor recruitment and marketing coordination at organizations such as Sanquin and Dutch Butterfly Conservation, contributing to the professionalization of these entities. Machteld holds multiple professional certifications in digital marketing and CRM from Beeckestijn Business School and a degree in Commercial Economics from HEAO Arnhem.