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Lorena Lucaciu is an experienced sales professional with a strong background in the IT and telecommunications sectors. Currently serving as an Area Sales Manager at Life Is Hard - Work Soft since January 2021, Lorena has previously held similar managerial roles at Active Power Solutions, where responsibilities included managing B2B partnerships with Telekom and Vodafone. Lorena began their career as a Brand Ambassador at British American Tobacco. Educational qualifications include a Master's degree in Business, Management, Marketing, and Related Support Services from Technical University of Cluj Napoca, complemented by a Bachelor's degree in Public Relations, Advertising, and Applied Communication from the same institution.