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Fleur van Beem (1977) has been Executive Director Digital Transformation since 1 October, 2021. Prior to that, Fleur was a partner at strategic consultancy Bain & Company, advising Dutch and international organizations in the telecom and financial sector. In her role as advisor, Fleur has guided the joint venture between Vodafone and Ziggo, among other things. Within Bain & Company, Fleur was responsible for developing expertise in customer experience and customer-led digital transformation and was very active in the field of Diversity, Equity and Inclusion. Fleur has a Masters in Finance from the University of Amsterdam.