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Arjen Brink is a seasoned digital marketing expert with extensive experience in MarTech and digital analytics. Currently serving as Sr. Manager MarTech and Director of Digital Channels at VodafoneZiggo since July 2016, Arjen leads a team of over 100 specialists, focusing on the development and optimization of customer-facing web and app channels. Previous roles include Manager of Conversion Rate Optimisation & Analytics, where Arjen's teams achieved multiple CRO awards and fostered a strong experimentation culture. As a digital consultant and owner of Digital-Strategies since 2012, Arjen assists companies in addressing digital data challenges efficiently. Prior experience also includes a position as a Digital Analyst at Thomas Cook from 2014 to 2016, specializing in conversion attribution and multi-channel tracking. Arjen holds a Master’s degree in Financial Economics and a Bachelor's degree in Economics from Erasmus University Rotterdam.