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Marie-Louise Nortier is a seasoned professional in the field of analytics and statistics, currently serving as a Senior Specialist in Mobile Analytics & Performance at Vodacom since September 2013. With extensive experience including roles as a Marketing Modelling Manager at HSBC and a Modelling Specialist at HFC Bank, Marie-Louise has demonstrated expertise in developing marketing models, managing analytics teams, and analyzing customer behavior across various digital platforms. Previous positions include Senior Statistician at Enteleca, Senior Researcher at Momentum Wealth, Quantitative Researcher at Rand Merchant Bank, and Senior Statistician/Consultant at Eskom, showcasing a robust background in statistical research and application. Marie-Louise holds an MSc and BSc(Hons) in Mathematical Statistics from the University of Pretoria.