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Elena Martín Lahoz has extensive experience in digital analytics and communication, currently serving as a Digital Analyst and CRO at Vocento since September 2019, where responsibilities include technical digital analytics using various tools. Prior roles encompass web analytics consulting at The Cocktail and digital analysis at El Arte de Medir, Pepecar, and Grupo Pullmantur, focusing on user behavior and traffic analytics. Elena began a career in journalism, working in multimedia reporting and as a news director at Localia TV Zaragoza, complemented by a robust educational background including multiple postgraduate degrees in web analytics, CRO, and digital marketing.