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Samantha Peters is an accomplished Business Director with extensive experience in account management and digital marketing. Currently at VML since November 2020, Samantha previously served as Senior Account Director at AnalogFolk, where leadership of the Unilever account resulted in successful digital brand experiences for several major products. Prior roles include Business Director at Dare, where a significant CSR campaign for Barclays was launched, and various account leadership positions at DDB UK and Partners Andrews Aldridge, successfully managing high-profile campaigns and improving agency income. Samantha's career began at TEQUILA\, evolving from Junior Account Executive to Senior Account Manager, showcasing a rapid ascent through diverse roles in marketing and account management. Samantha holds a BSc Hons in Management (Marketing) from The University of Manchester.