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Nadira Herbert currently serves as the Group Vice President of Insights, Planning & Innovation at UWG, starting in January 2024. Prior to this role, Nadira held the position of Managing Director of Commerce at VML from December 2020 to January 2024. Earlier experience includes serving as SVP of Brand Marketing at AXSCEND GROUP LIMITED from April 2019 to December 2020, and as VP of Marketing at Centric Brands between January 2008 and April 2019. Additionally, Nadira was VP of Creative & Client Services at SME, Inc. NY from January 2006 to January 2008, Managing Director at The Valentine Group from January 2004 to January 2006, and Vice President of Marketing UK at Giorgio Armani from January 2000 to January 2004.