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Mónica López Rayón de Ita has a strong background in account management within the advertising industry, working with a variety of well-known companies and brands. From their time at Leo Burnett to their current role as LATAM Senior Account Director for Studio X at VMLY&R COMMERCE, Mónica has handled accounts for major clients such as Unilever, Danone, and PepsiCo. With a degree in Advertising from Universidad de la Comunicación, S.C., Mónica has developed expertise in advertising regulations, health and alcoholic beverages regulations, and foreign markets.