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Didi Pirinyuang has extensive experience in the advertising industry. Their most recent role was Chief Creative Officer at VMLY&R Commerce, starting in March 2023. Prior to that, they worked as an Executive Creative Director at Ensemble Worldwide from December 2020 to March 2023. They also held roles as a Creative Director from January 2019 to December 2020, and as an Associate Creative Director from February 2017 to December 2018 at the same company. Didi previously worked as a Creative Group Head at GOVT from January 2015 to January 2017, and as a Sr Copywriter - Creative Group Head at Naga DDB Malaysia from February 2010 to December 2014. They began their career in advertising with various roles as a Copywriter and Tattooist at several local agencies from June 2002 to December 2009.

Didi Pirinyuang attended Limkokwing University of Creative Technology from 1998 to 2002, where they studied Film/Cinema/Video Studies. They obtained additional certifications in Digital Marketing & Growth Hacking from Hyper Island in March 2019, and in Human Centered Design Ways of Working from VMLY&R in July 2023.