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Beth Ann is recognized as a leader with a proven record of reimagining retail, as well as creating and designing commercial programs that drive growth at the intersection of physical, digital and social. As Global CEO, Beth Ann is leading the company's transformation from Geometry to VMLY&R COMMERCE, bringing together the two organizations respective commerce capabilities to provide world-leading expertise and delivery for clients at a time of unprecedented global growth in ecommerce. Her belief that Commerce holds the most untapped creative potential to grow brands and people is enabling the delivery of new and innovative commerce experiences that harness data and technology to build brands and sell products across channels.