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Mark Gederman is an accomplished marketing professional with extensive experience in product marketing, demand management, and strategic marketing across the media and broadcasting industry. Currently serving as Product Marketing Manager at Vizrt since June 2019, Mark manages Go-to-Market strategies for key products such as Viz Engine and Viz Virtual Studio. Previous roles include Global Head of Demand Management and Global Head of Sports Marketing at Vizrt, where Mark revitalized demand generation efforts and enhanced brand awareness among major sports broadcasters. Mark's earlier experience includes leadership positions at ChyronHego and Grass Valley, where comprehensive marketing campaigns and initiatives significantly contributed to brand growth and industry recognition. An educational background in Mass Communications and Instructional Technology supports Mark's expertise, complemented by certifications from the Product Marketing Alliance and Product Marketing Association.