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Rob Vanderzyppe is an accomplished Product Marketing Manager with extensive experience in driving go-to-market strategies across various technology companies, including VIZIO and Appian Corporation. At Appian, Rob specialized in data fabric capabilities, focusing on value-based messaging and content. Previous roles at Sprinklr encompassed defining value propositions and developing comprehensive marketing strategies to enhance customer engagement. Rob began a career in marketing operations, supporting teams in leveraging CRM and marketing automation tools, while early experiences included scouting positions for hockey organizations and leadership roles in goalie training. Currently pursuing an MBA at the University of Colorado Boulder, Rob holds a Bachelor of Arts from the University of Michigan.