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Giocasta Cadena is a seasoned sales and marketing professional with extensive experience in the beauty and wellness industries. Currently serving as the Senior Sales Manager, Americas at Vivona Brands since July 2020, Giocasta executes commercial strategies for Beauty and Wellness brands across the USA and Latin America, successfully stabilizing sales amidst a downsized team during the pandemic. Prior roles include Key Account Sales Manager for LatAm at NPW London, Manager of Color Cosmetics for LATAM at Coty Mexico, and various marketing and brand management positions at Coty and Wella. Giocasta holds a degree from ISIT, completed in 1991.