ÂÜÀòÂÒÂ×

Christian Gebara is a highly experienced executive with a long tenure at Vivo (Telefônica Brasil), where responsibilities have spanned various leadership roles including CEO, Board Member, and COO. Since joining the company in October 2010, Christian has overseen all business units, encompassing both B2C and B2B operations across mobile, fixed, broadband, pay TV, and digital services. Key focus areas include marketing, product innovation, digital channels, and customer care. Prior to the role at Vivo, Christian held leadership positions at Telefonica Internacional and McKinsey & Company, bringing expertise in strategy, quality, and business development. Academic credentials include an MBA from Stanford University and a BA in Business Administration from FGV - Fundação Getulio Vargas.