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Brenda Eddins, MAFM, serves as the Sr Trade Finance Manager at Vividly since April 2022, following their role as a Customer Advisor at Exceedra by TELUS from July 2019 to March 2022. Prior to this, Brenda held various positions at ACH Food Companies, Inc. from December 2015 to June 2019, including Manager of Sales Info & Analytics and Customer Marketing Analyst, where significant contributions were made to trade promotion management and reporting systems. Brenda's earlier experience includes senior accounting roles at JMFG - Smithfield Foods and financial analyst positions at Armour-Eckrich Meats, where responsibilities ranged from month-end close processes to ensuring compliance with Sarbanes-Oxley and US GAAP standards. Brenda's educational background includes a Master's degree in Accounting and Finance Management from Keller Graduate School of Management and a Bachelor of Applied Science in Economics from Northern Illinois University.