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Adam Greenberg was previously Head of Finance and Business Operations at Roofstock, a real estate marketplace, software and management business and Chief Financial Officer at Great Jones, a venture backed technology enabled property management business, where he co-led the sale of Great Jones to Roofstock in 2021. Prior to this, Mr. Greenberg was CFO at Ideal Image, a private equity backed medical aesthetic services growth business, where he led the rebuild of team, systems and processes to support continued scaling of revenue and improved profit margins. Previously to his role at Ideal Image, Mr. Greenberg was CFO and Head of Supply Chain for Weight Watchers’ U.S. business, encompassing consumer and B2B services, e-commerce, licensing and publishing business lines with $900 million in revenue. This included financial oversight for $700 million in subscription revenue with 3 million recurring transactions per month. Prior to Weight Watchers, Mr. Greenberg was an innovation and strategy consulting leader at Monitor Group.

Mr. Greenberg received his B.S. in biomedical engineering at Johns Hopkins University and holds a Ph.D. in bioengineering from the University of Pennsylvania.