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Hannah L. Ford, Ph.D., is a seasoned academic and industry professional with extensive experience in big data analytics, marketing, and communication. Currently serving as a Graduate Researcher at Texas Tech University since August 2020, Hannah focuses on big data scraping and machine learning. As a Data Scientist and System Analyst at Vivayic, responsibilities include applying data-driven methodologies to various projects. Previous roles include Public Relations & Marketing Coordinator at Fort Worth Zoo, where strategic communications led to a national award for the zoo, and Marketing Director at Mississippi State University, enhancing the visibility of the department. Educational qualifications include a Master’s degree in Agricultural and Extension Education Services from Mississippi State University and a Bachelor of Science in Agricultural Communications from Texas Tech University.