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Iris De Smedt is an experienced professional with a diverse background in sales and management. Currently serving as an account expert at Vivaldis since February 2024, Iris previously held roles such as field sales manager for P&G at Impact Sales & Marketing Belux and account manager at United Soft Drinks. Iris spent four years at PepsiCo as a sales developer in Brussels and has experience in the hospitality sector as a self-employed entrepreneur and manager at L' ESTAMINET. Iris's career also includes roles in telesales, recruitment, and planning. Academically, Iris holds a Bachelor's degree in Hotel and Hospitality Management from Erasmushogeschool Brussel and a Bachelor's degree in Marketing and Logistics from Honim.