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Björn Sander is a seasoned professional with extensive experience in management and branding. Currently serving as a Senior Partner at VIVALDI_ since October 2015, Björn has honed strategic consulting skills over a career that spans several prominent roles. Prior to VIVALDI_, Björn held the position of Managing Partner at Batten & Company (formerly BBDO Consulting) from May 2000 to September 2015, demonstrating leadership in consulting services. Björn began the professional journey at Procter & Gamble, where the role of Brand Manager was undertaken from June 1995 to May 2000, solidifying expertise in brand strategy and management.