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Mike Hollingbery has over 12 years of professional experience in marketing and product management. Mike began their career in 2009 as an L2 LTA Tennis Coach at the Lawn Tennis Association. In 2010, they took on a role as a Sales & Marketing Assistant at London Camera Exchange (LCE). From 2013 to 2015, they worked at Warner Bros. Entertainment Group of Companies, first as a Junior Product Manager and then as a Marketing Assistant. From 2015 to 2017, Mike was a Marketing Manager and Senior Marketing Manager at FREE NOW. From 2019 to 2022, they held the roles of Head of Portfolio Management and Product, Marketing & Business Development Manager at Arrival. Currently, Mike is the Head of Global Marketing at VivaCity, where they are responsible for developing and overseeing the execution of the global marketing strategy, installing digitally-led growth marketing practices, processes and automations, and delivery and end-to-end management of international expansion.

Mike Hollingbery completed a Bachelor's degree in Marketing from CIM | The Chartered Institute of Marketing in 2015. Mike also obtained a Bachelor of Arts (BA) in Marketing from the University of the West of England from 2011 to 2015. Prior to that, they attended Bishops Wordsworth Grammar School from 2009 to 2011.