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Santiago Estrada Meneses is a seasoned professional with extensive experience in growth and product management across various industries. Currently serving in a growth role at Viva Translate since November 2022, Santiago previously co-founded Simpol by Shalder, a compliant stablecoin exchange for the Colombian market, where Santiago led the development of a minimal viable product that achieved remarkable growth in assets under management. Prior to Simpol, Santiago was the COO and co-founder of Shalder, a successful freelance marketplace for Latino talent, reaching significant monthly gross merchandise volume and project execution milestones within a short period. Santiago's earlier roles include various growth and marketing positions at PedidosYa and Glovo, as well as marketing analyst roles at Philip Morris International. Santiago holds a Bachelor of Business Administration from CESA and has international experience from studies at Beijing Language and Culture University.