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Samuel Pun is an accomplished product leader with extensive experience in digital and e-commerce sectors. Currently serving as the Head of Product at ViuTV Digital, Samuel previously held key roles including Senior Product Director at HK01 and Director of Product at Next Media Interactive, where significant product enhancements were implemented. As E-commerce Development Director at KEF, a UK hi-fi brand, Samuel developed a global e-commerce platform. Notably, during tenure at Tencent, leadership in the e-commerce department led to recognition with a CEO award for project success. Additionally, Samuel's earlier contributions at Yahoo! marked both regional and global advancements in product development. An educational background includes an MBA and MSc dual degree focused on e-commerce, complemented by further studies in artificial intelligence and deep reinforcement learning.