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Noc Choi is a Strategic Consultant at KnocKnoc Limited, providing strategic planning services to address brand, business, and communication challenges since August 2021. As a Voice Over Artist for ViuTV, Noc has lent promotional voice talent since April 2016. Previous experience includes serving as a Group Account Director and Growth Director at DDB Group Hong Kong from August 2018 to August 2021, and as a Senior Strategic Planner and Strategic Planner at Grey Group from May 2013 to August 2018, where responsibilities included leading brand and communication strategies for notable clients such as the Hong Kong Tourism Board, HSBC, P&G, GSK, and Wellcome.