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Anna-Luisa Zwick has extensive experience in public relations and communication, currently serving as Team Lead PR & Communication DACH at VIU Eyewear since January 2017, focusing on brand building and managing external agencies. Prior to this role, Anna-Luisa worked as Senior PR & Communication Manager for multiple regions at häberlein & mauerer ag from February 2012 to December 2016, overseeing PR efforts for a variety of fashion clients and supporting new business pitches. Anna-Luisa began their career in various PR-related roles, including internships and student assistant positions, while gaining a solid academic background with a Master of Arts in Cultural and Economic Studies focused on English Studies from the University of Mannheim.