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Niclas Andersson is an experienced executive in sales and business development, currently serving as Vice President Sales for the Traffic Business Unit at VITRONIC Machine Vision North America since December 2022 and as Vice President of Business Development for Traffic at VITRONIC Machine Vision since October 2021. Previously, Niclas held various senior leadership roles at Sierra Wireless, including Senior Director of Recurring Revenue Services for the Americas, where responsibilities included managing a $50 million annual recurring revenue portfolio. Niclas has also contributed to organizations such as Arrow Electronics, T-Systems North America, Deutsche Telekom, and Telenor, focusing on IoT solutions, strategic alliances, and innovative business development strategies. Niclas holds a Bachelor's degree in Business Economics and Administration from Kungsgard College in Sweden.