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Jari Maatraiva has a diverse work experience spanning multiple roles and industries. Jari started their career in 2002 at OP-Pohjola Group, where they held various positions including Mainospäälikkö and Osastonjohtaja until 2008. In 2010, they briefly worked as Brand Manager at OP-Pohjola Group before becoming Myyntipäällikkö from 2011 to 2013. From 2012 to 2013, they served as the Managing Director at an undisclosed company. Maatraiva then joined Senpai Consulting Oy in 2013 as Toimitusjohtaja and yrittäjä, before transitioning to become the CEO of Vitrinemedia Suomi / Senpai Consulting Oy in 2015, where they currently hold the position. Prior to this, they were Chief of Real Estate at Kotia Finland Inc. starting from 2014.

From 1984 to 1986, Jari Maatraiva attended Malmin kauppaoppilaitos, where they did not pursue a specific degree or field of study.