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Sebnem Tanrikut has extensive experience in key account management, marketing communications, and market development, currently serving as a Key Account Manager at Eczacıbaşı Yapı Ürünleri since December 2011. Responsibilities include developing business strategies for key accounts, overseeing pricing structures, and monitoring KPIs to ensure sales and profitability. Previous roles encompass marketing communications and retail design, market development across multiple European regions, and customer relations, with foundational experience in trade marketing. Sebnem holds a Master's degree in Marketing Communications and a Bachelor's degree in International Relations from Galatasaray Üniversitesi, complemented by a diverse educational background in various prestigious international schools.