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Cigdem Ortac is an accomplished marketing professional with extensive experience in brand management and strategic marketing. Currently serving as Marketing Director at Eczacıbaşı Yapı Ürünleri since October 2023, and as Senior Global Marketing Manager at Hayat Kimya since December 2020, Cigdem oversees the Baby Diaper category across multiple regions, including Eastern Europe, the Middle East, Asia, and Africa. Prior experience includes a 17-year tenure at Arçelik A.Ş., where Cigdem held various roles, including Brand and Communication Manager for both Beko and Arçelik brands, and Global Marketing Manager overseeing multiple European markets. Notable achievements encompass the successful launch of the Grundig brand in the Nordic region and the development of significant international sports sponsorship strategies. Cigdem holds a BA in International Relations from Bilkent University.