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Alessandro Turra has been working in the industry since 1990. Alessandro began their career as a Group Product Manager for Pioneer electronics. In 1997, they became the Marketing Manager for Royal Insurance. Alessandro then moved to Grey Interactive Italia in 2001, where they were the Strategic Planning Director. In 2003, they joined The European House - Ambrosetti as the Director of Marketing & Communication Practice and also began working for Bonsignore Turra & Associati as the Owner. In 2006, they became the Managing Director for Noesis comunicazione and in 2010, they were the Senior Partner - Client Director for Freedata Labs. In 2015, they became a Partner for Digisolnet and in 2019, they were the CMO - Founder for viteSicure and Partner - Board Member for BIS - Bridge Insurance Services S.r.l.

Alessandro Turra attended Università Bocconi from 1982 to 1987.