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Carlos Pedroza

Head of Marketing & Sales at Vitau

Carlos Pedroza is currently the Head of Marketing & Sales at Vitau. Carlos has previous experience working as the Head of Marketing and Growth at Vitau, Corporate Sales Marketing Manager at Logrand Entertainment Group, Head of Marketing and Business Development at OneCard S.I., Gerente de Desarrollo de Productos Digitales at BanRegio, Senior Digital Marketing Manager at Universidad CNCI - Corporativo Avalanz, and Head of Ecommerce at HEMSA. Carlos has also been a professor at Universidad Interamericana para el Desarrollo, teaching courses on Creatividad Publicitaria, Mezcla Promocional, Investigación de Medios, Campañas Publicitarias, Posicionamiento y Mercado, and Marketing Politico. In 2009, they started their own company, Imagine Brand Consulting, which they ran until 2012.

Carlos Pedroza has a Master of Business Technology in Business Administration and Management, General from Collective Academy. Carlos also has a degree in Marketing/Gestión de marketing, general from Universidad de Monterrey. Carlos Pedroza attended high school at Liceo de Monterrey.

Carlos Pedroza works with Ernesto Ochoa - Customer Service Manager, Alejandro Lozano - CTO & Co-Founder, and Jack Zorola - Product Manager. Carlos Pedroza reports to Tuto Assad, CEO & Co-Founder. Some individuals on their team include Mariela Villarreal - Graphic Designer, Iván Trejo - Digital Marketing Specialist.


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