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Roberto Guidetti currently serves as CEO and Director of the Board at Vitasoy International, overseeing strategic planning and business development across multiple regions including Hong Kong, Mainland China, and the United States since April 2013. Guidetti has held other significant roles, including Director of the Board at Givaudan and Ariston Group. Previous experience with The Coca-Cola Company involved Vice President positions where responsibilities encompassed management of franchise operations across various provinces in Mainland China and leading commercial leadership initiatives. Guidetti began their career at Procter & Gamble, advancing to Vice President and General Manager for Taiwan and spearheading marketing efforts for hair care brands across Europe and Asia. Educational qualifications include an Executive Education program at Harvard Business School, an MBA from CUOA Business School, and a degree in Economics from Alma Mater Studiorum – Università di Bologna.