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Matthew Bowden is a seasoned creative professional with extensive experience in brand management and design. Since January 2007, Matthew has served as the Creative Director at Vitality UK, where responsibilities include overseeing the creative development of the Vitality brand and leading the internal design team across various media platforms. Previously, Matthew held the position of Head of Design, managing print and digital design and art directing high-profile photo shoots. Prior to Vitality UK, Matthew operated as the Owner of Digitally Refreshing, managing online presence for notable personalities, and worked as the Digital Creative Director for both Discovery Health and The House of Synergy. Matthew began their career in event production as an Event Production Manager at Barnett Fletcher Promotions. Matthew holds a BSc (Hons) in Industrial Product Design from Coventry University.