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Alison Aldridge is an experienced professional in the fields of customer experience and operational optimization, currently serving as Head of D2C Optimisation at Vitality since March 2021. Previously, Alison held roles including Change and Continuous Improvement Lead and Client Services Director at HGS - Hinduja Global Solutions, where work involved enhancing operational processes and managing client relationships across multiple channels in the CPG sector. Early career roles included Client Services Manager positions at Connect Managed Services and PC-1, along with a focus on client account management at Dimension Data and client services leadership at Phonetic Ltd. Alison's educational background includes an MBA from The University of Bolton and a Diploma in Management Studies from the University of Leicester.