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Kenneth Batson is an accomplished National Account Manager at Vital Farms, where responsibilities include collaborating with the sales team to align strategic customer plans with brand objectives and representing sales needs in cross-functional teams. Prior experience includes roles as Sales and Insights Manager at Sovos Brands, National Account Manager at AlEn USA, and Category Manager at Red Bull, focusing on major accounts and demand forecasting. Kenneth also held positions at Nestle Waters, The Coca-Cola Company, Quaker Oats, and Unilever HPC, accumulating extensive expertise in sales strategy development, category management, and business development across diverse FMCG sectors. Kenneth holds a B.B.A. in Management and Marketing from Texas A&M University.