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Lyssa Surface, MBA, is a seasoned marketing leader currently serving as the Vice President of Marketing at Vita Inclinata Technologies, where responsibilities include driving impactful marketing strategies and enhancing brand visibility. Prior to this role, Lyssa held the position of Vice President of Marketing and Strategic Partnerships at Shred Investments, successfully managing diverse teams and implementing robust growth strategies. Experience also includes a significant tenure at ZIV as Managing Director of the Boulder office, and founding and leading LillyBit as CEO. Previous roles encompass strategic consultancy at Barkley, research and brand strategy, and marketing management at Market Directions and CenturyLink. Lyssa holds an MBA in Marketing from Rockhurst University and a Bachelor of Science in Psychology from Missouri State University.