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Sophia Heredia is a seasoned professional in consumer insights and brand management, currently working at Vita Coco since May 2023. Prior experience includes serving as a Senior Brand Manager at Procter & Gamble from July 2020 to June 2023, where responsibilities spanned analytics and innovation for Gain and Ariel brands. Sophia's background features a coaching role at Emory University's Goizueta Business School, mentoring over 800 students in career preparation, and a brand development internship at Newell Brands, where strategic market research led to actionable product recommendations. Additional roles in marketing, public relations, and customer service showcase strong communication and leadership skills, supported by an educational foundation in Business Administration, Marketing, and International Business from Emory University.